Research by Smithers Pira has determined that the authenticity and trust of brand owners and their products is growing in importance in the eyes of consumers. Given increased scrutiny in the wake of high profile food recalls over the last several years, this is placing the role of packaging front and center with brand owners as a way to assure consumers that products are of high quality, safe and meet expectations.   At the same time, a new study published by the American Journal of Lifestyle Me...